Media kit · Shared privately with brand partners

Ninad
Sawant.

निनाद सावंत
Creator by passion.
Painter by heart.

Mumbai filmmaker, J.J.-trained artist and traveller. His reels reached 36 lakh people in the last 30 days, putting your brand in front of a fresh new audience every month.

Start a collaboration His story
@ninaaaaaaaaaaaaaad · Verified · 1.03 L followers
Ninad seated in a café beside a round green window
the creator
Ninad in a pink chikankari kurta and round sunglasses
festive mode
Ninad laughing with a street dog at night
Mumbai nights
His background

From J.J. School of Art to 46 crore views

Ninad Sawant is a Mumbai creator who trained as an artist at Sir J.J. Institute of Applied Art. In 2020 he picked up a phone camera to make short, relatable reels with his friends. Within two months, one of them reached 47 lakh people.

Six years and 700 posts later, his work spans Marathi and Hindi comedy, Ganeshotsav and Mumbai culture, weekend escapes across Konkan and the Sahyadris, and paintings he still makes by hand.

His audience trusts him because what they see on screen is how he lives: Bappa at home every year, monsoon treks on weekends, and a sketchbook that never stopped.

  1. 2020First reels, and his first viral hit at 47.6 L views
  2. 2023First reel to cross 1 crore views
  3. 2024164 reels in a single year, his most active yet
  4. 2025–26Two reels past 4.4 crore views each
  5. Today1.03 lakh followers and 44 brand partners
46.3 Cr
lifetime reel views across 607 reels
1.03 L
followers on Instagram, verified
89.9 L
views in the last 30 days
82%
of views come from new audiences discovering him
7.09 L
likes, comments, shares and saves in 30 days
Source: Instagram Insights and post data · 2 October 2026 · L = lakh, Cr = crore
Why brands work with Ninad

Reach that travels past his followers

35×

He reaches far beyond his follower count

36.3 lakh accounts saw his content in the last 30 days, about 35 times his follower count.

96

His reels keep going viral

96 reels have crossed 10 lakh views. Five crossed 1 crore, and two passed 4.4 crore.

2.45 L

People act, not just scroll

2.45 lakh accounts liked, commented, shared or saved his posts in the last 30 days.

44+

Brands already trust him

Realme, Maggi, ZEE5 Marathi, Rapido, Wakefit and many more have worked with Ninad on campaigns.

The work

Reels people keep sharing

Relatable Mumbai comedy, made with his friends. Views are Instagram's lifetime play counts.

Reel: Gen Z ke chodeTop reel
4.45Cr
Gen Z ke chode
Nov 2025
Reel: Don't judge a book by its cover
4.43Cr
Don't judge a book by its cover
Jan 2026
Reel: Phone number one
1.25Cr
Phone number one
Jun 2026
Reel: dance sketch with friends
1Cr
Dance sketch
Jul 2025
Reel: That one reel on your Instagram feed
93L
That one reel on your Instagram feed
Jun 2024
Reel: Bro is too innocent for the world
48L
Bro is too innocent for the world
Oct 2025
Reel: My comeback will be your nightmare
20.5L
My comeback will be your nightmare
Jan 2026 · pinned
Reel: Ganeshotsav vlog 2026
1.07L
Ganeshotsav vlog series
Sep 2026
Scroll sideways for more →Latest breakout: 68 L+ views in two days (30 Sep 2026)
Trusted by

44 brands and counting

From phone launches and OTT premieres to clothing drops and weekend villas, brands keep coming back to Ninad.

Tech & gadgets · 4
Apps & finance · 6
Entertainment & sport · 5
Fashion & accessories · 10
Beauty & grooming · 4
Travel & stays · 8
Food & home · 4
Health & property · 3
The growth curve

Six years, one direction

Total views earned by every reel he has posted, counted month by month since October 2020. The curve keeps getting steeper.

Dec 202047.6 Lfirst viral reel, two months in
Jan 20231.31 Crfirst reel to cross one crore
202512.4 Crviews on that year's reels, his best yet
Since 2023100+posts every single year
Lens 01 · Festivals & Mumbai culture

Every festival, on camera

From Lalbaug darshan to decorating at home, Ninad covers Mumbai's biggest festival every year as vlogs, photo stories and reels. His audience comes back for it.

A natural fit for festive campaigns, food, fashion and anything rooted in Maharashtra.

Close-up of a Ganesh idol
Ninad in a white kurta and cap beside his home Ganpati
Home Ganpati
Ninad smiling in a lamp-lit Ganesh cave temple
Cave shrine
Ninad welcoming a Ganpati idol at home
Bappa's arrival
Ganpati idol in a red bus marked Ganpati Bappa Morya
Ninad at a pandal during Ganeshotsav
Lalbaug, 2026
Lens 02 · The artist

Painter by heart

Ninad trained at Sir J.J. Institute of Applied Art. He paints watercolour portraits from life, makes large rangoli and builds digital landscapes.

Brands can commission original artwork as part of a campaign: packaging art, posters, festive greetings or a live painting reel.

@ninadsawantart
Watercolour portraits by Ninad
Watercolour portraits
Live portrait painting session with the model in the background
Painted from life
Ganesha rangoli signed by Ninad
Rangoli
Digital illustration of a coastal road at sunset
Watercolour portrait of an elderly man in a Gandhi cap
Lens 03 · The traveller

Konkan roads and monsoon ghats

Weekend escapes from Mumbai: Matheran in the fog, Kalu waterfall in the monsoon, Konkan temples and thalis, and stays around Karjat.

Built for hotels, villas, travel apps and food brands that want a trip people actually want to take.

@explorewithninad
Ninad resting on rocks in a jungle stream
Monsoon trek
Kalu waterfall valley in the monsoon
Kalu waterfall
Ninad with arms wide open in a green valley
Ninad by a forest stream in sunglasses
Konkan thali
Konkan thali
Ninad sitting under a banyan tree
Villa bedroom in Karjat
Karjat stay
Lens 04 · Style & fitness

Built for the camera

Gym-trained, tattooed and comfortable in front of the lens, from a crisp shirt in a Mumbai café to the Konkan coast.

A strong fit for apparel, grooming, fitness, eyewear and lifestyle brands. 14 fashion, beauty and grooming labels have already worked with him.

Ninad in sunglasses and a sleeveless tee in a forest
Ninad on the beach in white shorts and a bandana
Mirror selfie of Ninad in a pinstripe shirt
Black and white photo of Ninad flexing by a stream
Ninad laughing with a street dog at night
Off camera
Audience · last 30 days

Who's watching

Straight from Instagram Insights for the 30 days ending 2 October 2026.

36.3 L
unique accounts reached
89.9 L
total views
82.4%
views from new audiences
2.45 L
accounts engaged
1 L
profile visits
68k
views on a typical reel
When his followers are online · Mondays
Audience breakdown
TO ADD
Age range, gender split and top cities, from the Instagram app (Professional dashboard → Total followers).
TO ADD
Past campaign results: views, reach and clicks on brand reels.
Ways to work together

Pick a format, or build one with us

Every collaboration is planned with the brand. Rates depend on format, usage rights and timelines.

Integrated reel

Your product inside one of his comedy sketches, where it plays a part in the joke instead of an ad break.

Rate on request

Dedicated reel

A full reel built around your brand, launch or message, made in his own style.

Rate on request

Unboxing & first look

Phones, gadgets and new launches, shown the way his audience would use them.

Rate on request

Festival campaigns

Ganeshotsav, Diwali and Mumbai's festive season, with coverage his audience already waits for.

Rate on request

Travel & stays

Destinations, resorts, villas and food trails, filmed as a weekend people want to take.

Rate on request

Original artwork

A commissioned painting or illustration for packaging, posters or a campaign, filmed as it's made.

Rate on request

Let's make something people share

Tell us about your brand and what you have in mind, and we will come back with ideas and rates.

Emailcollab@ninadsawantmedia.in
WhatsApp[+91 phone number]
Instagram@ninaaaaaaaaaaaaaad

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